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IDEA AND CONCEPT

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People keep wondering whether the idea or the concept comes first? Some would say idea and some would say concept. However, does people really understand what's the different between those two? I will briefly explain about what is idea and what is concept. IDEA: Technically the idea comes from your raw mind when you probably doing something. The idea roughly can come when you watch the sunset at the top of the cliff or having a tea time with your family or friends. it happens when you observe your surrounding and blend in to it. idea is similar when you get the AHA moment. That's where the idea will come. Often comes when we lease expect it. However, you have to chop down the idea on the paper because it won't last for long. CONCEPT: Concept is when you have made a solid concrete from your idea. there are to be the fundamental building blocks of the thought and beliefs. In other words. concept is what and how you want it to be base on your idea. Therefore, both idea ...

Brand Observation

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Lately, We have seen Burger King has been boosting their marketing effort in order to build their brand reputation especially in Malaysia. Despite the challenges and competition from other food chain company such as McDonald's. In Malaysia, McDonald has a strong brand image compare to Burger King. Therefore, Burger King has been struggling to attract customers to buy their product. Thus, Burger King has came out with a lot of promotion in order to attract potential customer. Burger King target market is Children because most children like to eat fast food and parents like to take them to a fast-food restaurant. The second audience could be young teenagers because Burger King has a colorful image and good space shop that suitable for the teenagers to spend their free time and hang out with their friends. Burger King has managed to penetrate their market by doing a lot promotion such coupons in order to attract potential customers and also expand their brand loyal ...

Leo Burnett Quotes

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Leo Burnett was one of the famous advertisers ever known in this world. His quotes that says ' Make it simple .  Make it memorable .  Make  it inviting to look at.  Make  it fun to read' is one of the famous words ever said by him. Moreover, what does it mean by this quotes? lets put it in correct order. Firstly, make it inviting to look at.  Basically its about how to attract people to look at the ads.  To attract people to look at the ads is very hard. The ads must have a strong element of X factor hence when you succeed to invite the readers to look at the ads therefore your ads probably have a strong factors.  This is an example of having an X factor that can invite people to look at the poster Furthermore, the second thing that is important is by making it simple. As you can see people tend to lose interest if there is too much clutter in one poster. Thus, it is important to make it clean and very straight forward...

Brochure

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Today I’m going to talk about brochure. Brochure can be defined as a small book or magazine containing pictures and information about product or service. Here I’m going to show example of my brochure design that i made. In this brochure i will design a Nandos brochure. Nandos is a fast food restaurant that serve many kind of things such as chicken (whole, half and quarter). They also serve other things such as birger and fries that are delicious to eat. They also famous for their deserts that can bring joyfulness to your day. Here are the brochure that I made for Nandos: First page: On the first page of the brochure I use a design that are very simplistic but meaningful. Which is I put a food like pasta nachos and cheese as it is part of the Nandos identity. Second & Third page: For the second page I manage to put some information that is about the history of the Nandos itself. I design using numbers and arrows to differentiate with other infos. Furthermore i desi...

Magazine

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This is a magazine of my own creation. It contains a 7 elements that must have in magazine cover pages.  Likewise, my blog for this week will be talking about the 7 element that can be found in my own cover page magazine creation. 1. Masthead For masthead in this magazine is 'Inside Out'. The reason i named this magazine Inside Out is because I wanted to relate with my mind and my body. Moreover, this magazine is more towards extreme sports such as skiing, hiking diving and etc. For this edition my magazine covers about skiing and what is a life as a ski person. 2. Selling line Selling line for my magazine inside out is 'Rise above challenge'. In other words, don't be afraid of doing things. Teach your mind to have a strong mentality and live your life to the fullest.  3. Dateline So for the dateline I putted it under the masthead. Its easier for readers to see the date from there 4. Main image The main image is myself. It is a focal point on t...

Faris Typography

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Hey there peeps! Today I will be talking about typography from my own poster. Hence, for this week I will give an explanation about this poster of typography. Typeface font  The typeface font that I used is Trebuchet MS. Its a humanist sans-serif typeface that Vincent Connare that is design for the Microsoft Corporation in 1996. Trebuchet was inspired by a puzzle question that Connare heard at Microsoft headquarters. It is well design specifically designed to appear well on a screen. It's also a bit more texture and modern-looking rather than many others traditional fonts. Furthermore, I used F as my stand-alone words in the poster as it represent my name which is Faris. Moreover, I rotate the F for almost 24 degrees and longer a bit the base of the F to fit the poster. The main purpose for me to rotate the F is to enable for me to create 3 different kind of colors as you can see in the poster. The color I used three different kinds of color to ...

Elements in Magazine

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Hello guys! Today I'm going to talk about the 7 elements that can be found in magazine cover. Why is this element is very important in a magazine? It is to attract readers attention so that they can be persuade to buy this magazines. Hence, what are the elements that can be found in a magazine cover? 1. Mastheading I will be talking about Men's Health Magazine cover. So the mastheading is the name itself. It does not use in short name such as MH, instead, it uses the full name for the front cover. Although it does look long, but it seems to be perfectly fine for me. Men's Health magazine uses red striking color for the masthead cover magazines in order to give the readers a feel of power and strength as red reflect strong and aggressive.  Moreover, the typeface it uses is very modern looking as it is a serif typeface font. The name of the magazine which is Men's Health also suitable with its topic which is about getting fit and strong body for men...