Leo Burnett Quotes

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Leo Burnett was one of the famous advertisers ever known in this world. His quotes that says 'Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read' is one of the famous words ever said by him.

 Moreover, what does it mean by this quotes? lets put it in correct order. Firstly, make it inviting to look at. Basically its about how to attract people to look at the ads. To attract people to look at the ads is very hard. The ads must have a strong element of X factor hence when you succeed to invite the readers to look at the ads therefore your ads probably have a strong factors. 
This is an example of having an X factor that can invite people to look at the poster
Furthermore, the second thing that is important is by making it simple. As you can see people tend to lose interest if there is too much clutter in one poster. Thus, it is important to make it clean and very straight forward. Simplistic can be very effective in order to deliver a massage to the target audience.   

 The third order is making it fun to read. Why is it important for people like us to have fun by simply reading it? It is important to have fun while reading it because it can give motivation and a good experience. Whilst fun reading can increase the curiosity of one's person thus keeping them to find more information about it.

The last one is by making it memorable. Ads usually will create a memorable feeling to their potential customers to expose them about your product. The prospective of having a memorable element can increase the awareness of your product in the customer's mind. Hence, they will remember the name of your product longer than the others product that offers the same market product.










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