Siti Khadijah

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1.  A 'New' Normal



This poster emphasize about the 'new' normal that we are having now due to the COVID 19. I use the tagline 'new ways, same purpose' because we are adapting to the new enviroment but the purpose we have is always the same. Moreover, I would say this poster promotes the sejadah, cloth for men and kids made from Siti Khadijah. 

This poster is for the Ramadhan campaign and should be use for social media like Facebook and IG stories. This poster uses metaphor concept and posting in a social media is an ideal platform because since people stays at home so people will use social media for their free time.

2. Kelembutan Yang Asli




In this poster its emphasize about the quality of the 'telekung' which is soft and inspired by the clematis floral motif which shows its own exclusiveness and creates an elegant look. Thats why i use a copy of 'Kelembutan yang Asli' to act as a proof of the product itself.

This poster will be use for outdoor ads such the billboard inside the mall. Since the mall has a lot of people visiting everyday it is a good spot for established brand like Siti Khadijah to promote their product.


3. Kecantikan Abadi




This poster emphasize about the beauty of its product. With the design and lance they use it does create a beautiful design that suits with everyone that wears it and thats why the copy for this poster is 'Kecantikan Abadi'. It delivers a strong message for the people especially women out there about the Siti Khadijah Product.

This poster will be use at the highway billboard around the Klang Valley and Kl since that highway usually contains high road users. This poster is very simple yet delivers the message that needed for the road users to received. The main picture act as the eye catching and the copy and tagline to support its message. It is very easy to interpret and very direct. 




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