ITC Serif Gothic

-




This is ITC Serif Gothic. It was a join effort of Herb Lubalin and Antonio DiSpigna back in 1974. It features its uniquely design serifs - that combines Gothic simplicity with traditional roman elegance.

If you look closely the typeface is indeed similar to Serif font. However, in my opinion I believed its a semi-serif as the stroke is not that long at the end of the letters. ITC Serif Gothic had been seen in famous sci-fiction movies like Star Wars and Star Trek. Its unique futuristic fonts make it suitable to be used in this movies.




Moreover, ITC Serif Gothic offers 6 different kind of typeface that the designer can use in making design. It offers Light, Roman, Bold, Extra Bold, Heavy and Black. If you looking for futuristic and unique design font I believe this would suits your characteristics.

Overall, ITC Serif Gothic has its own unique futuristic ways that makes it one of the most popular usage font in Sci-fiction design. Its element give that kind of feeling of excitement and wonders that attracts the audience's eyes thus creates the hype towards the font that will share excitement towards the audience. Besides that, this font has a unique vibes that can intrigue the readers based on the message delivered.

















Comments

Post a Comment

Popular posts from this blog

Empathy

-
Image
We are having a tough situation where the virus called Covid-19 has been widely affecting people around the world. Along the way, we have been told to stay at home in order to flatten the curve which represents the pandemic.  In order to do that, we have been advisedly to always wash our hands and take care of our hygiene. We might be complaining about staying inside the house or having restrictive movement. However, we are unlikely aware that there are others risking for their life to save others. Yes, it is our front-liners. We should be more empathy with the situation they are having by following all the rules that has been set during this Restrictive Movement Orders (RMO). For a start, by staying at home. This is the best way to show our empathy for our front-liners that has been risking their life for the sake of others.  So what is empathy? Empathy is understanding others’ feelings by putting ourselves in their shoes. Empathy is what we try to imagine ourselves i...
Read more

Henry Ford

-
Image
In my opinion, a famous quote by Henry Ford which is ''A man who stops advertising to save money is like a man who stops a clock to save time.'' It refers to a man that try to stop advertising of his product in order to save his money. However, if you stop advertise your product you might spend less but you'll definitely receive less in return as well. Same goes when you try to stop a clock which will waste your time as a clock always 'tick and tock'. As we all know, advertising played a vital role in our daily life as we live in a world full of technology. Advertising is a place that helps the consumer to know about a product that is being launch or to know what has been improvised. A good advertising is when your message manage to be reach towards the target consumers. Thus, having a good advertising is important in order to attract a new consumers to buy your product. Furthermore, every company needs advertising because without advertising your pr...
Read more

Brand Observation

-
Image
Lately, We have seen Burger King has been boosting their marketing effort in order to build their brand reputation especially in Malaysia. Despite the challenges and competition from other food chain company such as McDonald's. In Malaysia, McDonald has a strong brand image compare to Burger King. Therefore, Burger King has been struggling to attract customers to buy their product. Thus, Burger King has came out with a lot of promotion in order to attract potential customer. Burger King target market is Children because most children like to eat fast food and parents like to take them to a fast-food restaurant. The second audience could be young teenagers because Burger King has a colorful image and good space shop that suitable for the teenagers to spend their free time and hang out with their friends. Burger King has managed to penetrate their market by doing a lot promotion such coupons in order to attract potential customers and also expand their brand loyal ...
Read more