Faris Naim

People keep wondering whether the idea or the concept comes first? Some would say idea and some would say concept. However, does people really understand what's the different between those two? I will briefly explain about what is idea and what is concept. IDEA: Technically the idea comes from your raw mind when you probably doing something. The idea roughly can come when you watch the sunset at the top of the cliff or having a tea time with your family or friends. it happens when you observe your surrounding and blend in to it. idea is similar when you get the AHA moment. That's where the idea will come. Often comes when we lease expect it. However, you have to chop down the idea on the paper because it won't last for long. CONCEPT: Concept is when you have made a solid concrete from your idea. there are to be the fundamental building blocks of the thought and beliefs. In other words. concept is what and how you want it to be base on your idea. Therefore, both idea ...

Lately, We have seen Burger King has been boosting their marketing effort in order to build their brand reputation especially in Malaysia. Despite the challenges and competition from other food chain company such as McDonald's. In Malaysia, McDonald has a strong brand image compare to Burger King. Therefore, Burger King has been struggling to attract customers to buy their product. Thus, Burger King has came out with a lot of promotion in order to attract potential customer. Burger King target market is Children because most children like to eat fast food and parents like to take them to a fast-food restaurant. The second audience could be young teenagers because Burger King has a colorful image and good space shop that suitable for the teenagers to spend their free time and hang out with their friends. Burger King has managed to penetrate their market by doing a lot promotion such coupons in order to attract potential customers and also expand their brand loyal ...

Leo Burnett was one of the famous advertisers ever known in this world. His quotes that says ' Make it simple .  Make it memorable .  Make  it inviting to look at.  Make  it fun to read' is one of the famous words ever said by him. Moreover, what does it mean by this quotes? lets put it in correct order. Firstly, make it inviting to look at.  Basically its about how to attract people to look at the ads.  To attract people to look at the ads is very hard. The ads must have a strong element of X factor hence when you succeed to invite the readers to look at the ads therefore your ads probably have a strong factors.  This is an example of having an X factor that can invite people to look at the poster Furthermore, the second thing that is important is by making it simple. As you can see people tend to lose interest if there is too much clutter in one poster. Thus, it is important to make it clean and very straight forward...