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Showing posts from April, 2020

Empathy

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We are having a tough situation where the virus called Covid-19 has been widely affecting people around the world. Along the way, we have been told to stay at home in order to flatten the curve which represents the pandemic.  In order to do that, we have been advisedly to always wash our hands and take care of our hygiene. We might be complaining about staying inside the house or having restrictive movement. However, we are unlikely aware that there are others risking for their life to save others. Yes, it is our front-liners. We should be more empathy with the situation they are having by following all the rules that has been set during this Restrictive Movement Orders (RMO). For a start, by staying at home. This is the best way to show our empathy for our front-liners that has been risking their life for the sake of others.  So what is empathy? Empathy is understanding others’ feelings by putting ourselves in their shoes. Empathy is what we try to imagine ourselves i...

Metaphor

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Metaphor is an expression that compares two things that can relate on how they are alike in some reasons. Metaphors uses subject or visual so that the readers can imagine in a certain way or in different new ways like you want them to see. In other words, its an indirect message. The effectiveness of metaphors can bring many benefits. Using metaphor can make it more lively and interesting. Therefore, it can create a great communication in terms of message and visual. There are a few example of metaphorical design that i would like to show it here; Mercedes-Benz always come out with some cool advertisement to market their brand and product. I am impress with most of the poster from the Mercedes-Benz. For this poster, the visual you can see here is the spanner with a shadow of a crocodile at the back. So what does it mean then? we could imagine many things but that's why we use headline which plays a major role to determined what message that are going to be delivere...