IKEA
Malaysia is undergoing a process of flattening the curved. Malaysia has already undergoing 4 phase since its started on 18th march. With the recent update the number of cases has increase a little bit however the number of recovered are also increased. Thus, Malaysia is on the right path to overcome this pandemic as long as people follows the instruction that has been given by the government. We should not take advantages on our under recovering period. If not, we would probably end up like Singapore. Since the pandemic corona virus has affected people around the world, I would like to choose brand IKEA as my case study. The purpose of the case study is to create a PSA creative campaign. The objective is to choose brands or product that can bring benefit to the brand during the conditional MCO. Ikea was founded by Ingvar Kamprad in 1943. It was based on Sweden and well known as the world largest furniture retailer. Ikea has a big vision which is to create a better ...